einszu33 is an interdisciplinary studio specialized in corporate architecture, brand communication and interior design.
Our customer focus is on high quality brands in the consumer goods industry, trade and corporate industry. What characterizes our work in particular is the profound roots of our concepts in the core brand and its implementation in unusual spatial design solutions.
A refined domesticity, intimate and welcoming
The design for this intimate 35-square metre space is influenced primarily by a milestone of 1920s German design, the Frankfurt Kitchen. Situated within the elegant Kastens Hotel Luisenhof, the store exudes warmth and comfort through refined domesticity. The broad original timber façade provides ample natural light, augmented by a vintage Scarpa chandelier; existing red floor tiles, left intact, are subtly suggestive of a domestic setting. This effect is heightened by cabinetry featuring reclaimed drawers and detailing reminiscent of an early nineteenth-century kitchen. Finished with cool, functional aluminium, the demonstration sink and point-of-sale counter provide a striking contrast to the tiling, blue shelving and cream-toned walls, yet manage to further convey a sense of intimacy. Visitors can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about those best suited to individual needs.