einszu33 is an interdisciplinary studio specialized in corporate architecture, brand communication and interior design.
Our customer focus is on high quality brands in the consumer goods industry, trade and corporate industry. What characterizes our work in particular is the profound roots of our concepts in the core brand and its implementation in unusual spatial design solutions.
Influenced by layers of local history
Leipzig has been renowned for centuries as centre for printing, music, arts, and cultural events – including the world’s oldest book fair. Situated on Nikolaistraße, Aesop‘s first space in this historic city was created in collaboration with Munich-based architecture firm
einszu33, with whom Aesop has worked previously on spaces in Munich, Stuttgart and Hannover. Influenced by a layered history, the 95-square metre interior references the aesthetics, context and subtle meanings inherent in the prefabricated designs that shaped much of the defunct Deutsche Demokratische Republik. Contemporary elements reflective of Leipzig’s
post-reunification development provide pleasing contrasts. Within the rough concrete façade, the interior features green- and grey-hued walls lined with shelving composed of powder-coated metal and translucent glass tiles, reflective of the industrial uniformity that characterised Leipzig when Germany’s East and West were
demarcated. In striking variation, the point-of-sale counter is crafted from oiled plywood with rounded edges; centrally positioned, it anchors the space and offers an ideal vantage from which to welcome visitors.